Library of Frontline Marketing, Management and Economics Journal

Articles

• Influencer Credibility, Social Network Structures, and Consumer Engagement: A Comprehensive Analysis of Social Media Influencer Marketing in the Digital Economy

  Jaykishan Sharma

  32-45

  • PDF

• Artificial Intelligence Influencers and Sociotechnical Alignment: Trust, Credibility, Ethics, and Organizational Implications in Digital Marketing Ecosystems

  Tiesto Hartmann

  1-6

  • PDF

• Reconfiguring Global Manufacturing: Reshoring, Nearshoring, and Digital Supply Chain Resilience in a Post-Pandemic Political Economy

  Evelyn Whit

  14-19

  • PDF

• FinTech Solutions and Digital Payment Systems: Emerging Trends, Regulatory Challenges, and Opportunities in the Global Financial Ecosystem

  Arvind Maheshwari

  27-31

  • PDF

• Generative Artificial Intelligence Adoption and Organisational Performance in Small and Medium-Sized Enterprises: A Multi-Theoretical Examination of Readiness, Ethics, and Digital Transformation

  Jan Maja

  7-13

  • PDF

• Reconceptualizing Corporate Sustainability: The Strategic Role of ESG Integration in Enhancing Corporate Financial Performance, Governance Quality, and Long-Term Organizational Resilience

  Dr.Rahul Sharma

  20-26

  • PDF